I’m Dan, The Window Dog. 20+ years in the window industry, no salesman tricks, no in-home pressure. Just honest answers and itemized quotes by email.
3 things you should know before you sign anything
The window industry is built on a few classic tricks. Here are the three I see the most. Read these before you talk to any salesman.
1. The “today only” price is never real
The single most common scam in the industry. Here’s exactly what’s happening when they pressure you to sign tonight — and how to call the bluff.
2. The first price they show you is a setup
It’s called price conditioning. Once you understand the trick, you’ll spot it instantly — and you’ll never overpay for windows again.
3. The mistakes every window buyer makes
After 20 years in this business, I see the same handful of mistakes over and over. Avoid these and you’re already ahead of 90% of buyers.
Why I’ll never send a salesman to your house
Most window companies operate on the “in-home consultation” model. A salesperson comes to your house, spends 3-4 hours running through a script, “calls his manager” for fake discounts, and pressures you to sign that night.
I don’t work that way. I think it’s manipulative and I think you deserve better.
Here’s what I do instead:
- ✓ You tell me what you’re considering, by email.
- ✓ I send back an itemized quote — every line item, no funny math, in writing.
- ✓ You take that quote, compare it to whoever else you want, and decide on your own time.
That’s it. No high-pressure visit. No 4-hour pitch. No “today only” nonsense. Just real numbers in your inbox.
Tell me about your project
Fill this out and I’ll personally make sure you get a real, itemized quote — usually within 1 business day. No spam, no follow-up calls, no salesman knocking on your door.
Step 1: We’ll email you our itemized price list
No spam, no phone calls, no hassles.
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Who’s the Window Dog, anyway?
I’m Dan Schweihs. I’ve spent over 20 years in the replacement window industry, which is a polite way of saying I’ve seen every trick in the book.
I started in manufacturing, then distribution, then sales, then the corporate office of one of the largest window manufacturers in the US. In 2008, I founded Window Universe — a retail window company that now serves over 40 markets across the country. We’re the company that sends you an itemized quote by email and lets you take your time deciding. Because that’s how I’d want to be treated.
I started TheWindowDog.com because I was tired of watching homeowners get fleeced by an industry that profits from their confusion. My short form videos are the next version of that mission. Short answers to the questions every window buyer should be asking.
Ask me anything.