If you’ve spent a little time shopping for replacement windows you’ve probably already discovered that there are some characters out there. They have all sorts of interesting window sales strategies, tricks and scams.
Before you start thinking all window salespeople are jerks read this.
Some folks can be worse than others, but we’ll explain some of the most manipulative window sales tactics in use out there so you can know how to avoid them. The fact that a company uses any of these tactics doesn’t necessarily reflect on the quality of the product they offer, but it most certainly does tell you how they treat their customers.
A few of the more common tactics we’ll cover:
- The neighborhood discount
- The 1-year price, the 30 day price and the TODAY price
- The husband and wife MUST both be present
- The appointment saver discount
- The model home program
- Buy 2 get 1 free windows
- Window trade-in program
- Time management discounts
- Half off labor or FREE labor
- We’ll add your order to another big order to get you a lower price
- Your windows cost more because they’re bigger
- All warranties are basically the same
- My shorter warranty is shorter, but that’s actually better
You’ll get the idea pretty quickly. Whenever we talk to folks about these window sales tactics they will inevitably say “oh, I’d never go for something like that”, but these companies do millions of dollars in business with these exact tactics every single year. Someone’s buying it.
Why would a company employ tactics like this? Because they know they’re not offering a great deal. You can be sure that every real company out there has a pretty good idea of what their competitors are offering and how their pricing compares. If you did this for a living you’d have all of that info at your fingertips too.
If you were selling a product at a price that you knew was not competitive you would need to do everything in your power to get the customer to buy without shopping around. You would know for certain that if they did shop around they’d discover a better deal and you’d lose the business.
You couldn’t tell them that you want them to buy on the spot because you’re offering a bad deal so you’d need to come up with a better story. Whether it’s a manufacturers rebate, an appointment saver discount, a model home program or something else the real reasoning is all the same. It’s to entice the customer to buy without understanding their options.
Successful companies are pretty good at this so you need to tread carefully. The important factor to remember is that nothing in this business changes on a daily basis. A deal they would offer today is a deal they would accept tomorrow no matter what they tell you. If you remember nothing else, remember that it’s always smart to take your time and consider your options. You’ll be shocked at how much you will save.
Take a look through the links above for more detailed information on each of these window sales tactics. We’ll also be posting information on window features that are just hot air like this one on windows with magnetic seals. Enjoy!
If you’re looking for a window company right now, the best advice we have is to join Angie’s List. For just a couple bucks you can get a 1-month membership and it’ll be worth much more than a caramel macchiato in the long run. You can find the best pricing for Angie’s List on the internet right here.