AVOID THIS! Replacement Windows Boston

Shopping for replacement windows in Boston? Here are the top 3 mistakes and tricks to avoid. You might think the friendly rep coming to provide a free quote is going to be helpful. You might be wrong. Often they’re trained sales assassins at your house to separate you from your money. Most people never see them coming.

Mistake #1 – The Today Only Discount

Replacement window salespeople in Boston often go through extensive sales training. Everything is planned from the way they say hello to the way they pet your dog or ask about your kids. It’s all part of the process to “close the deal” from the minute they schedule the first appointment with you.

The number 1 trick to avoid is the “today only” pricing. These companies know that don’t know how much custom made replacement windows cost. It’s an expensive purchase and they want to make a good bit of profit on your order.

No matter how much they tell you the windows will cost you’re likely to say it’s too high, or you need to think it over, or you need to talk to your wife about it (more on that later).

The companies know that’s what you’ll say. They also know that if they leave without a signed contract you’re likely to find a better deal elsewhere and they won’t make a sale.

How do they try to solve this problem?

They’ll start by throwing out a very high price. Say $50,000 for a house full of replacement windows. They know you’ll probably say that’s too expensive or you can’t afford it. They want you to say something like that. Now they’ve set the bar. They’ve convinced you that these windows are $50,000 windows and they’re probably great, but out of your budget. That’s perfect.

Next they’ll tell you about some sale. Luckily for you the manufacturer’s rebate is available until the end of the day or the model home discount program has 1 spot left or the buy 2 get 1 free sale is about to end. Whatever they say it will sound convincing. They do this for a living.

Since this promotion is still available you can get the same $50,000 worth of windows for only $20,000. That’s a huge discount and you’d be a fool to let it get away, right?

Wrong.

What’s the truth?

The truth is those nobody pays $50,000 for those windows. That was just a made up number to make the next number look great. These companies know that if they started at $20,000 you’d have said that was too high and they wouldn’t make the sale. If they can convince you that you can get $50,000 worth of windows for $20,000 you just might think that’s too good of a deal to pass up. You just might make an irrational decision.

By buying the windows right away in order to get the fake savings you might never find out that another company would have offered a better quality product and service for $15,000 without any manipulative sales tactics.

And, if you bought at $50,000 they’d be happy to laugh all the way to the bank. Don’t reward companies like this with your business.

Companies that use same day discounts to force you to make an expensive decision in a hurry are always trying to manipulate you. This is true 100% of the time.

Everyone says they’d never buy like that, but these companies make a lot of money every day. People are falling for this, don’t be one of them. The companies are convincing and it’s human nature to not want to miss a great deal. Just remember, this is NEVER a great deal. It’s the oldest window sales tactics in the book.

Replacement Windows Boston Mistake #2 – Falling in love too early

The second replacement window mistake on the list is falling in love with a window manufacturer too early. What do we mean?

Many manufacturers, especially smaller manufacturers, will often only sell through one dealer in town. If you spend a little time on google and fall in love with one manufacturer you might find that that product is only offered by a company that isn’t very great to work with.

We see people do this with Okna, Soft-Lite, Sunrise, Gentek and many more. All of these companies make perfectly fine products. The risk of falling in love with a product first is that you might not like the local dealer. In fact the local dealer might be a complete jerk.

We often hear from readers who ask if they should still work with some local window dealer despite clear warning signs. When we ask them why they would bother working with a company like that they say it’s because they really want a certain window model and that’s the only dealer around.

Don’t make this mistake!

Since you now know that many replacement windows in Boston have very limited distribution and that many window dealers can be very difficult to work with. The best strategy is to find a great replacement window company first. Then you see what options they offer that will work for your project.

When you’ve found a great company that treats you well and does good work you’ll be able to see what window models they offer. If they’re really a great company they’ll be offering a great window model and your problems will all be solved.

If you put the cart before the horse and fall in love with a manufacturer first you’re setting yourself up for disaster.

Mistake #3 Not Getting a Quote by Email for Replacement Windows in Boston

The easiest way to understand what your window project will cost is to get a quote by email from Window Universe in Boston.

Window Universe has been offering replacement windows in Boston for more than a decade with thousands of very satisfied customers. Best of all they’ll send you their complete replacement window price list by email so you can understand the pricing and the options.

There are options that qualify for federal tax credits and everything is custom made to fit just right. They can answer all of your questions and make unlimited revisions to your quote until you have the order just the way you want it.

If you’re even considering a window project you’ll want to request a copy of their price list through their website here.

There’s no false pressure to buy, the prices are itemized so you can see what everything costs and several upgrades and options are also available. This is the easiest way to order new windows in Boston.

If you’re not in Boston you can find our recommendations of window companies all over the country here. You can also find detailed replacement window reviews here.

Post a comment below to share your experience good bad or otherwise. Feel free to share pricing or project details. The more info we all have the better off we all are.

Happy window shopping!