In you’re in the south you may want to know more about New South windows prices. They’re a well known company in FL and the surrounding areas and you may have seen their ads.
We just recently received a quote from New South windows with prices from a reader who was shopping for new windows. There are a few important things to note.
First, I went to their website and saw they were advertising “Buy 2 get 1 free” which is a pretty common window promotion that we’ve written about before. You’ll see that advertised all the time and I think most people know that it’s often not the deal it’s cracked up to be. It would be a 33% discount. How does it compare to the “discount” he actually received? Find out below.
Here’s the actual quote that our reader received. Notice there isn’t much detail, but I’ll share what the customer said was included in this pricing.
Show me the window prices!
The customer told us that there were 14 double hung windows, 1 picture window, 5 half round windows and a 6×8′ patio door included in these New South windows prices.
He also said these are non-impact windows, double pane, low-e glass, etc.
Keep in mind someone might say that my company is a competitor in some markets so it’s up to you to evaluate the options. It’s also important to note that there are many factors that go into calculating replacement window prices. It’s possible that there was more to this quote than we know about. The idea isn’t to focus on the total but on the info it provides.
One thing that really stood out to me was the Manufacturers List Price. $69,000 for these windows sure feels fancy and I would assume nobody pays that much. Then there are the discounts, 40% off for “current promotion”, 5% off for veterans discount and then another $4,000 off for who knows what.
That brings the total down from almost $70k to just over $35k. That turns out to be about 50% off rather than the 33% off that they’re advertising on their website. What a savings!
Are these New South Windows prices a good deal?
I think it’s safe to assume that nobody pays the Manufacturers List Price so why would a company list an inflated number like that? I can only assume it’s to make you feel like $35k is a good deal. The strategy is to plant a high number in your head so the real number feels like a bargain. Did it work?
If you think about this strategy for more than a few minutes it can start to fall apart. For example, if nobody pays the list price then it’s only really there to make you feel better about that actual price. That can feel a little manipulative.
If anyone does ever pay the list price then they’re charging someone $70,000 for a project they could profitably take on for $35,000. That seems like pretty substantial price gouging. A company who would do that to someone may not be a company you’d want to work with.
So, whether or not anyone ever pays the “List Price” it’s a sales strategy right out of the olden days. That probably worked great in 1972. I know everyone says that they’d never buy from a company that uses strategies like this, but these companies sell a whole lot of windows. Someone is buying them every day.
I would suggest that if you get a quote like this you might want to explore your options before committing.
Did this reader receive other quotes and how did they compare?
Yes. He mentioned that he received 2 other quotes. Similar to this quote there isn’t a whole lot of detail listed on them so we’re just taking his word for it. He says one additional quote was about the same amount from a company called Polk County Window and Door, but it included impact windows. Normally switching to impact windows would add a considerable amount to the total cost.
Another was about $8k lower and did not include impact windows. So, the savings can be substantial.
I do suggest that you remember there are a lot of variables in window prices and we don’t know for sure that the same types and styles of windows are included in both quotes. But, the second company does seem to be offering a solid deal assuming the rest of the details are the same. The reader who sent in these quotes did tell us that they were both for the same quantity and window styles. It’s impossible to confirm that by looking at these quotes.
In my opinion neither company is doing an outstanding job of writing up a professional quote that is easy to understand. That’s just the way things are sometimes in this business.
Have you recently received window quotes?
We’re now offering a quote review service where you can send in window quotes that you’ve received. We’ll review the info and get back to you with feedback. There’s no charge at all and we hope you find the info to be helpful.
You can find more info about that quote review program here. You can also use the form on that page to share quotes you’ve recieved with other readers.
How can you find a great window company?
That part is easy. Check this section for recommendations of window companies all over the country. There’s no better way to get new windows.
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