Alliance Window Systems, also referred to as The American Window Alliance, is a network of independent small manufacturers all producing windows under the same brand name. Historically it’s been very difficult for small window manufacturers to offer a competitive solution. Larger window companies often have a substantial advantage.
This is an example of small companies teaming up to try to be more competitive. Is this a good strategy for small manufacturers? Let’s find out.
Note Alliance Window Systems is not the same company as the bankrupt Alliance Vinyl Windows or Alliance Window Co, all with similar names but different companies.
Why would you buy windows from Alliance Window Systems?
It’s important to remember that if you’re considering buying windows from a small manufacturer like this you’d want to be clear about why you think that’s a good choice. It’s inherently risky to work with a small manufacturer. Maybe there’s some reason you want to take that risk, but if there isn’t then I’d suggest working with a larger and more well established outfit.
That’s not because I don’t like Alliance Window Systems. It’s just because I’ve seen many small window manufacturers vanish. We’ve written many posts about many bankrupt companies. That’s a vary bad outcome for their customers.
I know the salesman will say they’ve been in business for so many years and his customers are all thrilled. That’s probably true, but it doesn’t make the risk go away. In my mind that’s not a good enough reason. You can certainly make your own choice.
Reviews of replacement windows from Alliance Window Systems
- Hawthorne replacement windows
- Belmont replacement windows
- Replacement patio doors
Reviews of new construction windows from Alliance Window Systems
- Windgate new construction windows
- Windgate patio doors
We’ll also be looking at the costs of Alliance Window Systems windows and the warranty as well.
On the Alliance website they talk about being a national operation, but they only list operations in a handful of states in the midwest and northeast. They’re not franchises. Rather they’re independent companies all making windows under the same brand.
What about the Alliance Window Systems warranty?
This business model has been tried before with mixed results. The biggest problem in the past has been the warranty. Customers will sometimes get the impression that the warranty is backed by this whole system of 6 or 7 manufacturers but in reality that’s not always the case.
In the case of the Alliance Window Systems warranty, the warranty is only offered by the individual manufacturer who made your windows. That is listed in the written warranty. I’d say that’s not the best for the customer, but it does make sense for the business.
What’s the bottom line?
To be clear the windows from Alliance Window Systems are perfectly fine. I don’t think there’s anything horrible here. There’s just some risk in working with a small manufacturer. In my mind there would need to be a good reason to justify taking that risk.
How can you find a great window company?
When shopping for windows I do always suggest finding a great installation company before you fall in love with any particular window model. There are plenty of great window options out there but not as many local companies that are great to work with.
To find our recommended window companies all over the country check this section. If we know someone in your neck of the woods they’ll be listed there and they’ll be happy to help.
For example, my company will send you window prices without ever sending a salesperson to your house at all. The goal is to make this process easy and it can often be easier than you might expect.
Remember, for more great window company info you can find our suggestions for the best local companies in your area right here. There’s no need to work with a company that gives you the run-around or makes the process difficult. There are plenty of fish in the sea as they say. The best way to get started is to check out our list of great window companies.