1 Year, 30 Day and TODAY ONLY Window Prices

window salesman scams and tricks

If you’ve received a free quote from some of the larger window companies around you may have seen today only window prices like this.  They probably had some very high price say $13,000 that was good for a year.  This might be called the retail price or the MSRP.  It was probably also offered at the end of a pretty long sales pitch.

You probably didn’t expect to spend anywhere near that much so you told the salesperson that you were going to think it over and he let you know about a rebate or special promotion that was ending soon.  It was good for 30 more days and it would lower the price to $8,000.

That sounded better, but he wasn’t done yet.  After you told him you were going to think it over he called the manager.  The manager gave him a special price because he really wanted to earn your business tonight.  Maybe he needed one more sale to reach his goal.  He certainly had a decent way to explain it.  That special TODAY only price could easily have been as low as $3,000.

Remember, we started at $13,000 which was the 1-year price.  Then we were at $8,000 for the 30-day price.  That’s a pretty big discount already.  Then out of nowhere we’re at $3,000 if you buy TODAY.  This sounds too good to be true, I mean you’re getting $13,000 worth of windows for the incredible price of $3,000 right?!?

NO, these today only window prices are never a good deal.

Ask yourself one simple question and you’ll start to see through all of this.  If the company can sell these windows for $3,000 why would they have tried to charge you or anyone else $13,000.  We know a company needs to make a profit and we’re proud that our company makes a healthy profit each year, but selling a $3,000 project for $13,000 seems a little cold hearted to me.

What if this is really a once in a lifetime type deal?

If you really believe that I’ve got a bridge to sell you.  There is nothing that changes in the window business on a daily or weekly basis.  Prices do change over time just like they do in any business.  For example in the last 2 years our wholesale cost of goods has gone up 4-6%.  That’s about an $8-10 dollar per window increase…in 2 years.

If you were getting a quote for 10 windows and they said the TODAY only price was $3,000 and the 1-year price was $3,100 that would be reasonable.  $13,000 is just lying.

At the end of the day every remodeling company wants to have more customers.  Every remodeling company also only undertakes projects that they make money on.  If they’re making money on your order at $3,000 today then they’ll still take that deal tomorrow or next week.  Anytime you hear about today only window prices you can be 100% sure it’s a bad deal.

Why do they push so hard to get you to sign up NOW?

Because they know more about this business than you do.  They know how their offer compares to their competitors.  They know full well that there are other companies in town who would be glad to complete your project for $2500 with no runaround.  They know that if they give you time to think it over you’ll probably find one of these companies and they’ll lose your business.

That’s why they push so hard.  It’s the only way they can make that extra profit.

If you get that type of hard sell as you’re looking for the best replacement windows for your home just remember that there is no need to rush.  No matter what they say, if you think it over and decide that you do want to work with them they will gladly take your business.

I’ll bet you lunch that you’ll never call the hard sell type company back.  Nobody ever does.

If you’re looking for a window company right now, the best advice we have is to join Angie’s List.  For just a couple bucks you can get a 1-month membership and it’ll be worth much more than a caramel macchiato in the long run.  You can find the best pricing for Angie’s List on the internet right here

If you’re already a member of Angie’s List or if you’re just not going to join (despite my ringing endorsement), you can find our suggestions for the best companies in your area right here.

Update: We now have more recommend LOCAL window companies than ever before.   Click here to see who we recommend in your town.  It's 100% free.  You'll thank me.  There is no better resource; you're going to love it.  See for yourself right here.  

20 thoughts on “1 Year, 30 Day and TODAY ONLY Window Prices”

  1. Your an idiot and have obviously never actually worked in the industry. Everyone knows you can always find a cheaper price. The question is what are you getting for that price? If I company knows there window this the best solution for the home owner they should absolutely push for the sale. If they don’t push the homeowner a) procrastinates and doesn’t make the decision they turkey want to make and B) they forget all the information you told them about your window and they when a cheaper price comes along they go with that and get a horrible install or a low quality window. Also no one would ever go from 13k to 3k. I can tell you’ve never been in sales or construction.

    1. Hi Jeff, it sounds like you have me all figured out. Thanks for taking the time to write. I just tried to lookup your website and the page won’t load. Hope you didn’t go out of business.

    2. Jeff, I can tell you from my own experience with Renewal by Anderson AND another home improvement and roofing company that this article and sales tactic is true and it DOES happen.

      I got taken in by Renewal by Anderson to my regret. But I learned and saw it coming with the roofing company.

      The roof went from $27,000 to $13,500. I had a real company do it for $8,000.

      It’s foolish to think YOUR experience is the only truth and you are flat out mistaken.

  2. You are a window dog!! Anybody can write anything with nothing to back their words with but more words. Show us an invoice or quote that goes from $13000 to $3000. You won’t! Hack!

    1. Hi William, thanks for taking the time to write. People post about that kind of thing all the time. If you really think it doesn’t happen that’s ok with me. Read the comments and you’ll see what I mean. Have fun out there!

    2. William,
      As a consumer that was take. By sales tactics 8 can tell you this article is ACCURATE!
      Obviously you’ve never met with Renewal by Anderson. Make an appointment for yourself with them and you’ll eat your words. I promise.

      Experience is a harsh teacher. Window Dog is providing a valuable service to consumers to be better informed of the shady part of the sales industry.

      What have you done besides ridicule someone for shining a light on the truth?

      1. Paul, I’ve met with a renewal by Andersen rep, they charge more for their products than anyone else but there’s a market for everything, and yes they do use this tactic but never 13-10-3, that’s just a joke and very immaculate, I know they are better windows than Renewal out there for less cost, but no one plays that crazy drop price, unless that guy is straight out of the 60’s and 70’s TinMan kinda salesman, which I’m sure they won’t last too long in that company

  3. I have just had my third window replacement consultation appointment which turned out to be with the Today Price marketing person who can give me 60% off the labor cost. The retail price for 14 windows started at $25000 – WHAT?? and ended at $15881 for the today price. They make their own windows that are triple pane and that’s why their quote is about $1500 more than the second consultation . I did of course say I needed to think about it and have not signed anything.
    I didn’t realize there could be a range from $7450 (single hung windows for 12 and double hung windows on 2 windows) to $12400 for double hung replacement windows. The prices are good for 30 days with the first company, good for 30 days or until the special July 4th promotion goes away.
    I have my next consultation with an Angie’s List company and am looking forward to it. I am a believer in Angie’s List. I have a reputable electrician and a reputable plumbing company through Angie’s List and have shared their names with co-workers and friends!

    1. Hi Kathy, sounds like you got the full treatment. What’s your zip code? I may know someone I can recommend.

  4. Most window companies will of course offer an incentive if you buy today because it saves them time and gas money to have to come back out to sign papers depending on how far away the local office is. BUT it should be 3 to 5 % of the retail cost. They also run promotions, some better than others depending on how busy they are in that season. (Supply and demand). It’s how they advertise and stay in business and pay their employees. But a price gap THAT big…. that’s a bit over the edge.

  5. We just had a renewal Anderson consultation, for 13 windows , the premium uv, double pane and he quoted us 45,000 . A little to pricey for my taste, but anyways . That was the 1 year price , although if I did the special buy it now 20 % off and the 3 optioned 6.99% apr for a $735 monthly payment or the 18 month no charge , no interest, no down, but pay it all at 18 month is over. And the pay by credit card , check or money order. Well he presentation was very good but when pushed come to shove , he told us in the beginning he wasn’t like the other companies never trying to push us to buy , in the end that’s what exactly what happened. He tried a couple times . Finally i said no, I have to take the one year quote and and not the 30 day or today only special price.

    1. Based on how often we hear feedback like that I assume that is part of their training. It’s funny that he knew in the beginning that he was going to do that, but he still tells you that he’s not. It’s a funny business.

      1. Any profitable business will work that way, free estimates cost money, maybe not to the customer but someone is paying, if the rep doesn’t have to come back WHY pay for that customer acquisition cost, it’s never about how many quotes you get, it’s about getting the right quote from the right company, saying yes to the products and price it puts a fuzzy warm feel in your gut telling you is the right thing to do.
        Otherwise “tire kickers” will just waste salesmen time by getting a quote after quote after quote.

        Window dog, I’ve follow and read many articles you wrote, more than have of your opinions and data is accurate but I must say some things you have here may confused an overwhelmed homeowner, I don’t think there was massive research on your part, don’t get me wrong, I think you’re doing the best for your readers but I also feel like sometimes you’re bias on your recommendations, one things is an opinion another one is posting an article that may make a poor product look good or a great product sound mediocre.

        1. We certainly don’t need to agree on everything. I know plenty of profitable businesses who are happy to give customers time to consider their options. I don’t think putting artificial time pressure on a customer is a requirement to running a successful business.

          I usually think it’s a sign that the company knows their offering doesn’t compare well. If it really is a good value why not give the customer a month to decide and then let them email in their contract? The only reason I can think to make the process artificially difficult is that you know if the customer thinks it over they’ll likely decide not to buy the windows. To me that’s a sign of a bad deal. Other people might come to a different conclusion.

  6. It’s never about pressure, it’s about being comfortable, if a customer needs time so be it, if they need a year then fine, if they found what they want and the homeowner wants to get started sooner than later, why not save some money along the way

    1. Because there is no difference in cost to the company. The only reason they’re presenting the pricing that way is to artificially introduce pressure on the customer. Why couldn’t you leave the contract for the customer to email you when they decide? You could do that, you don’t because you think they won’t do it. Why won’t they do it? Maybe because they’ll figure out this isn’t the great deal it was cracked up to be.

      Lots of companies do things that way and they can operate any way they want. I think we shouldn’t pretend we don’t know the reason why.

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